Council Connection features insights from interviews with members of the HealthLeaders Media Council. Topics are based
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healthcare intelligence community
www.healthleadersmedia.com 8 Health Leaders ■ July/August 2016
HealthLeaders Media Council members
discuss how their organizations engage
BY LENA J. WEINER
On the link between outreach
and consumerism: When we started
to focus on outreach, we realized that
despite Benson Hospital having been around for 50 years,
there were people in our community who didn’t even know
To raise awareness of the hospital, we’ve tried to
pursue various wellness initiatives that aren’t necessarily
paid practices that generate revenue, but that get our name
out and make consumers and community members aware
of our organization. We have support programs for patients
with diabetes and respiratory problems, and we invite guest
speakers for them to learn about how to manage their con-
ditions. Our nutritionist visits senior living complexes and
offers nutrition counseling. Recently, we did some outreach
with fifth graders about what it means to eat healthfully.
We have an annual health fair. Last year, we had about
55 vendors offering educational material and information
on anything from simple things like diet and exercise to
buying special insurance for helicopter transportation in a
We have become very much involved in our community.
At every parade, at every event in the community, we maintain an educational booth. We get involved with schools,
make an effort to donate school supplies, and organize toy
drives around the holidays for local kids.
The goal, I believe, is to be viewed as a value-added business leader in the community, and to make life better for
everyone who lives in the region.
SOURCE: HealthLeaders Media Intelligence Report, Industry Survey: Ready,
Set, When? The Drawn-Out Shift to Value, January 2016;
85% ■ Opportunity ■ Threat ■ Don’t know