to meet their specific medical needs, such as diabetes, obesity,
heart disease, and orthopedic issues,” says Hammer.
So far, Main Line’s foray into the fitness space is garnering
enthusiasm, with more than 1,300 Fitness & Wellness Center
memberships sold as of March, well ahead of target, and a
surplus of physicians eager to be part of the fitness center’s
medical advisory board.
If the venture is a success, Main Line will consider adding more fitness centers where community needs dictate,
Hammer says. The organization will evaluate its results based
on both improvements in patients’ health status—which
bodes well for the industry’s movement toward population
health—and old-fashioned utilization data.
Ultimately, “as patients appreciate that Main Line Health
is their partner in maintaining their health, we will have a
greater impact on the communities we serve,” Hammer says.
In addition to facing many of the other outpatient-growth challenges illuminated by systems throughout the
country, Hammer points out that long-term patient loyalty
is not guaranteed, at least not in Philadelphia.
“It’s a pretty heavily resourced market. There are a lot
of doctors. There are a lot of outpatient centers. You can
get an x-ray pretty much on any corner. So we have to
provide a better product, and that means we have to be easier
to do business with and demonstrate the high quality of
our services,” she says. “We have to always provide outstanding quality and have people feel like we exceeded
their expectations.” H
Debra Beaulieu is senior physician editor for HealthLeaders Media.
She may be contacted at email@example.com.
22 HealthLeaders n July/August 2016
we’re in the health business, which means our obligation is to
help our communities stay healthy; but then if they need us at
times of illness or injury, we are here for them.”
In carrying out that vision, Main Line Health has opened four
major health centers in the greater Philadelphia region. One of
the more recent examples is Main Line Health Center at Exton
Square, which opened in January 2014. The 32,000-square-foot,
state-of-the-art, patient-centered outpatient facility located at
the upscale Exton Square Mall features primary and specialty
care along with laboratory, imaging, and radiology services, plus
evening and weekend hours and complimentary valet parking.
Overall, these outpatient facilities are highly utilized and
gaining new patients daily, Hammer says. “For instance,
within the first year, the urgent care component of our Exton
office grew to see approximately 30 patients a day.” The
urgent care center within the Main Line Health Center site in
Broomall opened in May, and in just over two weeks the site
was already seeing an average of 19 patients a day.
Once patients enter the system through these sites, they
frequently become long-term patients in other parts of the
system, whether through follow-up with Main Line Health
specialists or by connecting with primary care physicians to
become their regular source of care, she says.
And set to open in winter 2016 is a fifth center in
Concordville. The new center under construction will fill three
stories and 135,000 square feet. The expansive space will not
only include physician offices and high-tech ancillary services but also a medically supervised fitness center and pool,
an urgent care center, and café where only heart-healthy food
“A unique element of the Fitness & Wellness Center is
that members will have individual and group programming
SOURCE: HealthLeaders Media Intelligence Report, The Outpatient Opportunity: Expanding Access, Relationships, and Revenue, December 2015; http://bit.ly/29lsO0K.
Within three years, will the dollar level of self-pay for ambulatory/outpatient services for your organization increase, decrease,
or remain the same?
SELF-PAY AND AMBULATORY/OUTPATIENT SERVICES
Remain the same
“We have to be able to respond quickly to consumers, as they’re driving
a large portion of this. They’re telling us what they want, so that’s not a challenge,
but it’s one of our goals.”